How travel influencer marketing is evolving - the good, the bad and the brilliant with iAmbassador

Travel influencer marketing is evolving rapidly, bringing with it new ideas and concepts but also developments that challenge influencers’ authenticity. In this session, we will discuss the issues plaguing influencer marketing, present case studies of innovative influencer campaigns and initiatives, and highlight how influencers can contribute to wider tourism issues such as overtourism.

Keith Jenkins, CEO iambassador
Speaker

Melvin Böcher, COO iambassador
Speaker

Janicke Hansen, Founder & editor letsgetlost.no
Speaker