ITB Interview: China Outbound Tourist Consumption and World Tourism Economic Trends

Since 2016, WTCF has joined hands with TRC-CASS to carry out research work on world tourism economic trends and publish the Report on World Tourism Economic Trends annually, attracting extensive attention from both inside and outside the tourism industry. The objective of the World Tourism Cities Federation’s Market Research Report on Chinese Outbound Tourist (City) Consumption 2017-2018 is to identify trends, understand its potential for marketing, product development, distribution and sale and benefit from the chances modern communication and online sales technology provide. Understanding these changes and innovative trends results in better opportunities to capitalize on the great potential of the Chinese outbound tourism market for destinations, incoming agencies, hospitality providers and attractions. 

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