SCOTLAND'S POLICY DRIVEN MODEL | IBTM Meets: Neil Brownlee

What can we learn from VisitScotland's policy-driven model?

Shane Hannam, IBTM Events' Portfolio Director, talks to Neil Brownlee this week, the Head of Business Events at VisitScotland, to discover more about the destination's unique and successful policy-driven model, as well as an insight into Neil's own experiences in the events industry and his predictions for the future.

Don't forget to check out our virtual resource hub, IBTM Connect, for more interesting and insightful videos, webinar recordings and blogs: https://www.ibtmevents.com/en/IBTM-Connect/