Multi Sensory Events: Could they revolutionise your event offering? (#IBTMWorld 2019)

Most of us are fortunate enough to have all five senses: hearing, sight, smell, taste and touch. All of the information we have about the world around us comes through these senses.

When you think of the senses that are most important for conference participation, you inevitably think of hearing and sight: the audio-visual input. But there’s a growing new trend of multi-sensory events - conferences that are designed to appeal to the full range of feelings and senses of participants, not only their eyes and ears.

Through providing your participants with immersive experiences, incorporating sight, sound, smell, taste and touch, the messages conveyed to them at conferences, product launches, product presentations and become much more memorable.