In conversation with Steve O'Malley, Division President, Maritz: Festivalisation and collaboration

The use of the word 'festivalisation' in the meetings and events industry has grown exponentially in the last few years, but what exactly does it mean? In this video, we speak to Steve O'Malley, Division President, Maritz, about what festivalisation is, how to incorporate it into our events and what festival organisers can learn from the meetings industry.
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0:04 Is festivalisation just a buzzword?
3:07 Bringing novelty into your event
7:53 What role does science play in event design?
10:02 What can we learn from festival organisers… and what can they learn from us?
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IMEX runs two extraordinary business events (Frankfurt and Las Vegas) that combine business, networking, learning and FUN. We live (and love) to serve and champion the events, meetings and incentive travel industry all over the world.
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