Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

Luis Madureira provides an insight into the behaviour of the newest consumers on the market: Generation Z.

Discover how to engage a Gen Z audience without being intrusive or sales-focused and how to facilitate Gen Z’s interactions with brands in a tangible way to encourage online sharing.

In this session, you will discover:
• Quick recap of the main characteristics of the Gen Z crowd
• How to engage your Gen Z audience without being intrusive or sales focused
• How to facilitate Gen Z’s interaction with brands in a tangible way, so they can share their experience online

Speaker: Luis Madureira, Managing Partner, Uberbrands & Chairman, SCIP Portugal & Fellow, Council of Competitive Intelligence Fellows