2021 Global Meetings & Events Trends: Optimise your events for a new future

Explore key trends shaping the meetings and events industry in the coming year, based on insight from over 600 meeting professionals globally.

This session discusses the overall industry outlook for 2021 and the ability to create compelling and engaging meetings and events in a safe meeting environment. We will explore the implications and recommended actions for meeting professionals to make the most of these trends.

During this session, Patrick Rush discusses:
• How to gain insight into key trends for 2021 and beyond
• How to understand ways to optimise your program given the new challenges in meeting face to face
• How to benchmark how your meetings program adoption stacks up against other organisations

Speakers:
Patrick Rush, Senior Regional Director, Head of Asia Pacific, American Express Meetings & Events