Quality not quantity: using great content to sell the holiday dream

In recent years there has been a race in the travel industry for online content with little thought given to quality. However, changes in Google's algorithms and other factors mean that quantity is finally giving way to quality. We hear from a range of travel companies, content providers, influencers and content agencies on how they are converting great stories into bookings.

Mark Frary, Co-founder Travel Perspective
Moderator

Joanna Duncan, CMO Insight Vacations
Speaker

Kash Bhattacharya, Founder and Editor BudgetTraveller
Speaker

Bart Platts, Head of Strategy Melt Content
Speaker