How to discover more passion, purpose and happiness in travel with Bruce Poon Tip from G Adventures

For 28 years, Bruce Poon Tip, founder of G Adventures, has been rallying his global workforce, who are from different backgrounds and cultures, around the unifying purpose of ‘we love changing people’s lives’. As a social enterprise, G Adventures has purpose built into its DNA, into its ‘Happiness Business Model’ and its core values as an organisation.

During this keynote you’ll hear Bruce explain how the leading small group adventure operator uses this unified purpose to drive outstanding business results, and to transcend travel, creating positive social impact that makes employees feel like they are part of something greater than themselves.

Bruce will also reveal the results of the first global ‘State of Purpose in the Travel Industry’ survey for travel agents, and provide insights from the company’s learnings as a purpose-driven travel brand, reminding the travel industry why we love working in travel, and the impact we can have.

"The travel industry has the power, and the responsibility, to change lives and make our world a better place. Reconnecting with our Purpose is more important than ever. Being part of something bigger than ourselves - part of a movement committed to sustainable travel is what has united our employees, travellers and partners around the world for more than 28 years,” says Bruce Poon Tip, Founder, G Adventures.